TAKE AIM: From Vulnerable To Protected

Feelings of security have been shattered. Nowhere seems safe anymore.

The concepts of vulnerability and protection are intertwined with personal, situational, and societal factors. Individuals and communities recognize the importance of mitigating vulnerability while promoting protection, particularly in the context of crime, violence, and other harmful scenarios.

A Growing Sense of Vulnerability

The concerning rise in crime and violence across the nation has increased vulnerability for everyone. From schools and churches, to gas stations, parking lots, parks, homes, and workplaces – nowhere seems truly safe anymore.

This pervasive sense of insecurity has driven many who previously felt safe to look for a reliable, safe, and legal defense solution. Many are turning to less-lethal weapons for a less escalatory option than firearms, while still providing effective self-defense.

Less-Lethal Use Cases:

Less-lethal self-defense offers protection to a wide range of professions and situations where individuals may feel unsafe:

Educators for classroom defense
Realtors when showing properties to strangers
Retail and Service workers for robberies and workplace violence
Delivery Drivers for car-jackings
Single Parents for home and personal property security
Travelers for work and leisure settings
College Students for campus safety

The primary goal of self-defense is to protect oneself and others while minimizing harm caused in return. Less-lethal weapons provide effective, safe, and responsible self-defense as an alternative to lethal force for those who are unable or reluctant to carry firearms.

LIVE ANOTHER DAY

Incapacitate intruders before they cause harm.

America’s Experience With Gun-Related Violence

According to FBI data, U.S. cities saw a staggering spike of up to 30% in homicides between 2019-2020. Statistics like these combined with high-profile incidents of mass shootings, and overstretched law enforcement who cannot respond in time, has shattered the illusion of safety across the country. Americans are recognizing the need for personal defense as immediate and growing while seeking a solution free of the ethical and legal complexities of lethal weapons.

U.S. gun sales and crimes rising:

An estimated 16.5 million firearms sold in 2023
New gun owners accounted for 30-35% of sales
The FBI reports 77,000 gun crimes reported in 2022
Less-Lethal sales will reach $7.6 billion by 2033

U.S. cities grapple with surging violence:

Chicago: Over 770 homicides in 2022
Philadelphia: Record high of 562 homicides in 2021
Los Angeles: Homicides up 38% in 2022 from 2019
Atlanta: Homicides up 58% from 2019 to 2022

Even suburbs, once considered safe havens, are experiencing spillover in crime rates: from Houston to Minneapolis to Washington D.C.

More Facts To Consider

Adults in the U.S. are changing the way they live their lives due to concerns over gun violence:

Extra Precautions

Have taken at least one precaution to protect themselves or their families

84%

Discussed gun safety with family members

58%

Purchased a weapon other than a gun

44%

Attended a gun safety class or practiced shooting

41%

Purchased a gun to protect themselves or family members

29%

Avoidance

Avoiding events such as music festivals, bars, clubs, etc

35%

Avoiding public transit

23%

Changing or considering changing child's school

20%

Avoiding religous services, cultural events, or celebrations

15%

Moved to a different neighborhood or city

15%

Personal Protection: A Closer Look at Less-Lethal Alternatives

The landscape of self-defense is always evolving, with less-lethal weapons gaining prominence as effective means of protection. Demand for less-lethal, effective alternatives to traditional firearms for civilians, law enforcement, and security professionals is growing faster than ever. Daily headlines are motivating individuals across the country to protect themselves and others without resorting to lethal force.

FAST & EASY DEFENSE FROM A SAFE DISTANCE

HERO 2020 and AIIRO provide award winning less-lethal protection for you, your family, and those around you – without taking a life.

Less-lethal devices provide a safe and legal alternative to firearms in a wide range of styles. Options including blunt force projectiles, pepper projectiles, gel irritants, and more significantly expand the available choices for self-defense. These weapons provide a powerful means of protection without risk of fatality or legal repercussions associated with firearms, making them a valuable addition to any personal safety strategy. For those who can’t or don’t want to own or carry guns, less-lethal weapons offer an effective alternative for close-range situations.

The issue of crime and gun violence in the United States continues to be a significant public health concern. A growing number of Americans are taking action to protect themselves and prevent their families from becoming victims.

Safety is In Your Hands – Make the Shift From Vulnerable To Protected

The time for change is now. Less-lethal self-defense weapons are empowering individuals seeking protection. Personal circumstance, training needs, and potential threats are all imperative to consider when selecting a self-defense tool. By taking preemptive actions, individuals can mitigate vulnerability and contribute to a safer and more secure life for themselves and their loved ones.

Data Sources: