Featured Video

Introducing AIIRO, the effective, simple to use non-lethal defense that’s easy to conceal and carry wherever you go. At the size of an iPhone, AIIRO™ is easily concealed in a pocket, purse, or bag. And with no long term effects, it’s a safe and legal alternative to firearms. AIIRO™ does not require a permit or license to carry in most locations.

Training Videos

We can’t stress enough how important training is to personal defense. Develop the knowledge and reflexes to act when it matters most! Start your training today.

HERO® Videos

Check out our HERO® videos below to learn more about our products and mission!

Product of the Year

HERO 2020 wins Self Defense Product of the Year at Shot Show 2020! Nominated by American Outdoors

What is HERO®

HERO® CEO and Co-Founder David Clemons offers his thoughts on what HERO® is and what it means to different people.

Miniaturizing Technology

Dan shares insights on the challenge and fun of miniaturizing technology including the many failures, and ultimate success of HERO®.

Trying out HERO 2020

Living remotely means being prepared for anything! Lori and her Mom felt the power, reliability, and simplicity of HERO 2020

PavaBall Cartridge

Learn how PavaBall stops attackers in their tracks and how easily cartridges can be swapped for HERO 2020.

Challenges and Technology

HERO® co-founder Dan Danowski talks about the challenges and solutions of technology and the love of his daughter.

HERO 2020 Sneak Peek

Get a glimpse of the HERO 2020 in action from a day of filming!

PavaBall Sneak Peek

A single PavaBall = an instant cloud of stopping power! Check it out!

Unboxing HERO 2020

See what’s included in the box, and learn about HERO 2020’s powerful features.

Our Products

HERO® 2020

Self defense product of the year! Powerful protection when you need, packed with features, and easy to conceal and use.


The new shape of non-lethal. Affordable gel based defense the size of a cell phone.

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