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HERO® is a pioneer in non-lethal defense, crafting products that empower personal safety and confidence. Our mission is to enhance lives by offering top-tier, less-lethal protection products and training. We aim to help over a million people maintain their lifestyle confidently through responsible self-defense solutions. Our products are engineered to be compact, powerful, and user-friendly, utilizing advanced manufacturing techniques such as injection molding, CNC machining, and electronics assembly. Every device we create is subject to rigorous quality control and safety standards, ensuring exceptional performance. Proudly designed, assembled, and supported in the USA, HERO® is committed to supporting American workers and maintaining the highest quality standards in the industry.

AIIRO® is our revolutionary non-lethal defense device, uniquely designed to enhance personal safety and set itself apart from traditional pepper spray. It launches a powerful blast of chemical irritant gel that can debilitate a target for up to an hour without causing long-term effects. Additionally, AIIRO® is equipped with a 120dB alarm for added security. This device is compact, about the size of a phone, making it easy to carry and conceal in a pocket, purse, or bag. User-friendly and safe, AIIRO® is activated by a simple button press and includes dual safety slides to prevent accidental discharge. It allows for two shots per cartridge and features a quick-swap system for easy cartridge replacement. Engineered from the ground up, AIIRO® stands out with its unique form and function, offering a safe, legal, and effective alternative for self-defense.

The HERO® 2020 stands out in the non-lethal self-defense market primarily due to its user-friendly design and advanced features that ensure both ease of use and effectiveness. Here’s what makes it unique compared to other projectile weapons:

1. Compact and Concealable: The HERO® 2020 is designed to be discreet and portable. Its small size allows it to fit easily into a pocket or purse, making it accessible wherever you go without drawing attention. This feature is particularly valuable for personal defense, as it ensures the device can be carried comfortably and used spontaneously in emergency situations.

2. Quick Swap Cartridges: Unlike many self-defense tools that can be complicated and time-consuming to reload, the HERO® 2020 features a quick swap cartridge system. Users can change cartridges in seconds without any mess or hassle, ensuring they can quickly reload and continue to defend themselves if necessary.

3. Ergonomic Design and Grip: The HERO® 2020 is engineered with a unique grip that counteracts the common issue of muzzle lift experienced in traditional firearms. This design ensures greater accuracy and control when deploying the device, making it more effective as a self-defense tool. The two-finger trigger is easy to pull, which is beneficial for users with reduced grip strength.

4. Powerful Features:

   • Stun Light: A blinding 600-lumen LED light activates automatically when the device is deployed, disorienting a potential attacker and providing a crucial advantage to the user.
   • Laser Sight: Equipped with a built-in Class 2 laser, the HERO® 2020 helps in aiming by providing a precise indication of where the projectile will land. This feature enhances accuracy and user confidence.
   • Rechargeable Battery: The inclusion of a rechargeable 5V battery, which can be charged via USB, adds convenience and ensures the device is always ready for use.

Overall, the HERO® 2020 combines practicality with powerful features, setting it apart as a versatile and reliable choice in non-lethal self-defense. Its award as Self Defense Product of the Year highlights its effectiveness and innovation in providing safety solutions.

Considering a non-lethal option over a lethal option for self-defense involves numerous factors that can influence your decision. Here’s why you might opt for a less-lethal tool:

1. Stop an Attacker Without Taking a Life: Non-lethal weapons provide a significant advantage by incapacitating an attacker without causing fatal injuries. This allows you to defend yourself effectively while minimizing the chance of causing irreversible harm. The goal is to neutralize the threat and escape safely, not to inflict permanent damage or take a life.
2. Avoid Legal Consequences: Using lethal force, even in self-defense, can lead to complex legal challenges, including criminal charges and civil lawsuits. The legal implications of injuring or killing an attacker can be severe, potentially involving hefty fees, fines, or even imprisonment. Non-lethal defense tools often result in fewer legal complications, as their use is generally viewed more favorably in the eyes of the law when justified.
3. Carry in More Places: Non-lethal options like HERO® 2020 and AIIRO® can often be carried in locations where firearms are prohibited. This includes certain public areas, establishments, and cities with strict gun laws. Having a non-lethal weapon increases your ability to defend yourself in more places, providing continuous protection.
4. No License Required for Carry: In many places, non-lethal weapons do not require a license to carry, either openly or concealed. This ease of access makes them an attractive option for personal defense, as it eliminates the need for background checks, permits, and other regulatory hurdles associated with firearms.
5. Suitable for Those Unable or Unwilling to Use Firearms: For individuals who are uncomfortable with the idea of using lethal force or those who are legally or physically unable to handle a firearm, non-lethal weapons offer a viable alternative. They provide a means of defense without the associated risks and responsibilities of a gun, making them accessible and preferable for a wider range of people.

In the realm of personal security, it’s important to understand the difference between non-lethal and less-lethal weapons, as each category offers different levels of force suitable for varying defense needs.

Non-Lethal Weapons: These weapons are designed to significantly minimize the risk of fatality and long-term injury. Non-lethal tools, such as the HERO® 2020 and AIIRO®, are engineered to incapacitate an attacker temporarily without causing permanent harm. HERO® 2020 and AIIRO® represent advanced solutions in personal defense, allowing users to neutralize threats effectively while aligning with ethical considerations that prioritize preserving life. These devices are perfect for those who want to maintain security and peace of mind without the psychological and moral implications of using lethal force.

Less-Lethal Weapons: While also designed to be less fatal than traditional firearms, less-lethal weapons still carry a risk of causing serious injury under certain conditions. They are intended to offer a strong enough response to stop an aggressor but may result in greater physical harm than non-lethal options. Less-lethal weapons are generally used in scenarios where slightly more force is necessary to ensure personal safety.

Choosing between non-lethal and less-lethal options involves careful consideration of potential legal ramifications and personal comfort with the ethical implications of inflicting harm. Both HERO® 2020 and AIIRO® exemplify non-lethal options that provide users with effective means of protection, adhering to legal standards and ethical practices. Proper training in the use of these tools is essential to maximize their effectiveness and minimize any risks, showcasing a commitment to responsible and humane defense strategies.

The most effective personal safety strategies women can implement to enhance their daily security include:

1. Being Aware of Your Surroundings: Always stay alert and aware of your environment, especially in unfamiliar or crowded places. Trust your instincts if something feels off.
2. Having a Safety Plan: Develop and practice a personal safety plan. Know escape routes, keep emergency contacts on speed dial, and inform trusted individuals of your whereabouts.
3. Using Non-Lethal Defense Tools: Carry non-lethal defense tools such as those from HERO®. The AIIRO® device, for example, can launch powerful blasts of chemical irritant gel, which can incapacitate an attacker for up to an hour without causing long-term harm. HERO® products are designed to be compact, easy to carry, and user-friendly, making them a practical addition to your safety toolkit.
4. Learning Self-Defense Techniques: Enroll in self-defense classes to learn techniques that can help protect you in case of an attack. Physical and mental preparedness can make a big difference.
5. Traveling in Groups: Whenever possible, travel with friends or in groups, especially at night or in isolated areas. There’s safety in numbers.
6. Securing Your Home: Ensure your home is secure with strong locks, adequate lighting, and possibly a security system. Be cautious about opening the door to strangers.
7. Using Technology Wisely: Utilize safety apps on your phone that can quickly alert emergency contacts or authorities if you’re in danger.

By incorporating these strategies and utilizing HERO® products, women can significantly increase their safety and confidence in various situations. HERO® devices like the AIIRO® provide a reliable, non-lethal option for personal protection, empowering women to defend themselves effectively without the need for permits or licenses in most locations.