Beautiful young girl in a gray coat and with bag on car parking

“I don’t want to carry a gun. I could never kill someone.”

– Your Loved One

but the need for Self-Defense is real.

Road Rage Incidents

Someone is killed or injured in a road rage incident every 16 hours.

Home Burglary

Occurs every 22.6 seconds. Nearly a quarter are when someone is home.

Sexual Assault

Occurs every 68 seconds. 1 in 5 U.S. women will be victims of attempted rape.


deserves to feel safe

The solution:

Non-Lethal Defense

The benefits of non-lethal:

Incapacitate an attacker without permanent harm, and avoid potential court battles and legal fees.

Easy to carry and use, even for those without extensive training or experience. No license required!

Legal in nearly every state, and able to carry in most places, unlike firearms which may be restricted in certain areas.

Trusted for decades by law enforcement, security organizations, and military around the globe.



HERO Logo-White

Patented Award Winning Non-Lethal Defense

At HERO® we design and build award winning non-lethal tools combining the best features in the industry with high quality materials and powerful chemical irritant. Life comes with all sorts of unexpected dangers, which is why each of our products include free online training so you can live prepared and confidently. Protect the ones you love while saving lives, with HERO®.

Our Products

Award winning non-lethal. Our products won Self-Defense Product of the Year (2020) and Personal Protection Product of the Year (2022) at Shot Show, the nation’s largest shooting sport, hunting, and law enforcement show.


HERO 2020

Launch PAVA projectiles that explode into a cloud, engulfing the target in debilitating chemical irritant. Includes stun light and laser aim assist.

AIIRO Angled – Char


Fire powerful blasts of gel covering a 21 inch area in sticky and debilitating irritant. Includes a 120dB alarm audible from 750 feet away.

CORE versions of HERO 2020 and AIIRO


Our entry level, streamlined devices at a reduced price offer the same powerful defense minus the electronics. Two shots per cartridge.


What's Inside: PAVA

Our products fire PAVA, a synthetic form of capsaicin, known for its intense heat and irritation properties. PAVA binds to the receptors that send pain and heat signals to the brain, causing targets to experience intense burning on the skin, difficulty seeing, fits of coughing, and discomfort for up to an hour. There are no long term effects.

Praise for HERO® Non-Lethal Solutions


State Restrictions

Our products are legal in nearly every state! Currently we are unable to ship to: Alaska, California, Hawaii, Massachusetts, New York, Puerto Rico, and Washington D.C.


Quality at Home

We’re passionate about building and supporting less-lethal products that save lives. That’s why we only work with suppliers and manufactures who share our commitment to product safety, testing, and quality materials. HERO and its employees are located in the United States and available to answer any questions you may have.

HERO™ 2020 png

U.S. Patent No. D947,982

The compact, easy to conceal non-lethal tool anyone can use! HERO® 2020 fits in your pocket or purse and goes anywhere you do. No messy wires or sprays, just point and shoot. Simplicity and power that won Self Defense Product of the Year!


HERO® 2020 is defense made easy. Save lives, live confidently!

Quick Swap


PavaBall projectiles explode on impact, engulfing the target in an ultra fine cloud of irritant. Fired at 160-175 FPS from up to 20 feet away, each 3g payload contains 10% PAVA. HERO® 2020 cartridges remain potent for up to 2 years and come in both active and trainer varieties.



  1. Cartridges: Active or trainer cartridge, holds two rounds.
  2. Safety: Dual sided safety for one handed operation.
  3. Charge Port: Rechargeable 5V battery via mini USB connection.
  4. Dual Shot Barrel: Fire two separate shots with two trigger pulls.
  5. Stun Light: Blinding 600 Lumen LED light. Turns on automatically.
  6. Laser Sight: Built in Class 2 laser aim assist. Turns on automatically.
  7. Cartridge Release: Reload in seconds with the pull of the lever.
  8. Trigger: Two finger trigger gives you maximum control.

Choose Bundle and Color:


U.S. Patent No. 11,519,700

Defense That Sticks!

Effective, simple to use non-lethal defense that’s easy to conceal and carry wherever you go. At the size of an iPhone, AIIRO™ is easily concealed in a pocket, purse, or bag. And with no long term effects, it’s a safe and legal alternative to firearms. AIIRO™ does not require a permit or license to carry in most locations.

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  1. Cartridge Release: Release tab to access cartridge.
  2. Safety Release: Slide to unlock safety badge.
  3. 120dB Alarm: Draw attention and startle assailants.
  4. Dual Shot Fire Buttons: Fire 2 payloads of sticky PavaGel.
  5. Safety Badge: Slide to reveal action buttons.
  6. Non Slip Grip: Rubber ridges make handling easy.
  7. PavaGel Cartridge: Simple to reload PavaGel cartridges.
  8. Cartridge Safety Tab: Remove before use.
  9. Replaceable Batteries: Easily swap batteries

Choose bundle and Color: