Join Our Dealer Network

Resellers get exclusive wholesale discounts on HERO® products which they can sell in their own stores, helping to establish a national group of like-minded businesses committed to saving lives with non-lethal solutions. Resellers have an opportunity to enjoy competitive margins and the potential for significant revenue growth in this rapidly expanding industry.

We’re partnering with brick and mortar sporting goods stores, firearm stores, and other related businesses, small or large. If you’re interested in the non-lethal self-defense space, we’d love to help you build your business.

Once you’ve learned about us and our products, please fill out  the form below. We’d love to see:

• A general description of your company (focus, years in business, etc.)
• Company size (employee count, annual revenue, etc.) 
• What you sell, and how you would integrate HERO® products into your product line or service
• Your target market and sales process
• Your background and experience with your market and ours
• Pictures of your business such as storefront and interior. You can include links to your images, or send them to directly reseller@hero.us.com
• Anything else you feel is relevant

Once we’ve reviewed your information, a member of our team will reach out to follow up with you.

After on-boarding resellers can look forward to:

• Access to marketing materials including product sheets, videos, images, social media content, and more.
• A dedicated sales contact who will assist in making orders, provide support, and answer questions.
• Collaboration to design custom assets for in store displays.
• In-house sales training, product training, and demos.

HERO® offers resellers tiered wholesale discounts based on expected monthly volume targets. Discounts are based on established MSRP.

Minimum Advertised Pricing (MAP) guidelines are provided for HERO® products. Retailers can sell products at any price they choose, but cannot advertise the price below the MAP.