HERO Defense Systems Shakes Up the Non-Lethal Industry with MAXIMUS™

Salt Lake City, Utah – HERO Defense Systems, a leader in non-lethal self-defense innovation, is revolutionizing personal safety with the launch of MAXIMUS™, the next-generation defense round featuring proprietary Crush Factor™ Technology. Engineered for unmatched stopping power, precision, and affordability, MAXIMUS™ is setting a new standard for non-lethal protection.
“Traditional non-lethal projectiles are flawed—they rely on hard plastic shells that often fail to break on impact, reducing their effectiveness,” says David Clemons, CEO of HERO®. “We knew we had to do better. MAXIMUS™ is the solution: a groundbreaking round designed to incapacitate threats instantly and reliably.”
Why MAXIMUS™ is a Game-Changer
Unlike conventional non-lethal projectiles, MAXIMUS™ is built with breakthrough engineering to maximize effectiveness, ensuring users can defend themselves with confidence. Key innovations include:
- Crush Factor™ Technology: Pre-formed breakpoints across 360 degrees ensure maximum fragmentation on impact, dispersing irritants instantly.
- Superior Irritant Cloud: A proprietary anti-clumping formula keeps irritants suspended in the air longer for enhanced effectiveness.
- Exceptional Aerodynamics: Textured shell design reduces drag, increasing accuracy and distance for superior performance.

- Universal .68 Caliber Compatibility: Works seamlessly with any reloadable .68 caliber non-lethal launcher, making it an accessible and cost-effective upgrade.
- Unmatched Affordability: Priced significantly lower than existing non-lethal rounds, MAXIMUS™ makes self-defense more accessible to everyone.
- Advanced Stopping Power: A powerful irritant blend ensures reliable incapacitation. Every batch undergoes rigorous High-Performance Liquid Chromatography (HPLC) and Certificate of Analysis (COA) testing for verified effectiveness.
- Training Ready: Available in inert training rounds so users can safely practice and prepare.
- Eco-Friendly: Made with biodegradable materials to minimize environmental impact.
“MAXIMUS™ isn’t just another self-defense round—it’s a paradigm shift,” Clemons adds. “We’ve redefined non-lethal defense by making it more effective, reliable, and affordable than ever before.”
MAXIMUS™ is now available for purchase on the HERO® website and through authorized resellers.