FREEdOM + FASHION

Empowering women in everyday life with effective and fashionable defense tools and accessories.

MICHE® premium interchangeable fashion handbags offer unlimited fashion with a concealed carry self-defense solution that provides you with a sense of safety and security.

Iconic MICHE conceal carry bag with powerful HERO 2020 self defense gun

HERO® aims to answer the critical need for a non-lethal self-defense option that could effectively stop a threat at a distance so you can step out anywhere, anytime and protect & defend with unwavering resolve.

CONCEAL.

CARRY.

PROTECT.

Interchangeable Iconic fashion

100s of Options for Every Occasion

MICHE® has built international success with their interchangeable and stylish handbags. Now their PRIMA and DEMI bags offer interior concealed-carry compartments and holster attachments for HERO® devices. Over-the-shoulder strap and traditional handles provide quick, easy access to self-defense. Zipper closure, reinforced base, and metal hardware ensure contents are secure and safe.

Custom Conceal Carry Handbags

Prima and Demi bags from MICHE® provide room and easy access to conceal carry HERO® defense tools. Choose your base bag, then select your favorite style!

Prima

The biggest MICHE® bag, room for your HERO® device and so much more.

DEMI

Just the right size for concealable, easy to carry defense wherever you go.

Styles for Every occasion

Aurora

Dixie

Duty

AIIRO®

HERO® 2020

Get 10% off Conceal Carry Handbags

Use Discount Code: MICHEHERO

Freedom + Fashion That Fits

Meet the Owners

Angelique Parsons, Owner, MICHE®

"MICHE® is thrilled to reinforce our legacy and officially introduce our concealed-carry interchangeable handbags for women who want to protect themselves. We’ve spent the last two years listening to customers and creating a brand that reflects how women want to dress for modern life. We’re excited to partner with HERO® and give our ladies the opportunity to carry non-lethal weapons no matter where they go, and most importantly, to be safe."

David Clemons, CEO, HERO Defense Systems

"HERO® promotes personal safety by providing access to compact, concealable non-lethal products that don't require a permit. We're committed to introducing world class brands and products. We're thrilled to partner with MICHE®. Together we'll provide fashionable lifestyle solutions that inspire customers to develop a ‘Conceal and Carry’ way of thinking. It’s a synergy that enhances both our brands, while furthering our goal to save lives."

Non-Lethal Defense

Patented, Award-Winning Products

We design and build easy to use non-lethal tools combining the best features in the industry with high quality materials and powerful chemical irritant. Every device includes free online training so you can live prepared and confidently.

Featured Compact & Concealable Products

From $179

HERO® 2020

Powerful irritant filled projectiles design that won Self Defense Product of the Year.

From $169

AIIRO®

Sticky gel defense that fits in your purse or pocket. Simple and award-winning design.

From $348

Duo Kit

Get both our patented, powerful defense device in one value packed bundle.