Street Smart, Don't be a victim

From Zero to HERO

Personal Safety is key to avoid being a target of violence

Breaking News text over image of crime scene

From coast to coast, in cities big and small, crime & violence have become a part of daily life.

The national perspective highlights the frequency of personal conflicts and life-threatening situations in urban, suburban, and rural settings. The constant stream of crime news serves as a reminder of these ongoing challenges.

Can you answer the question why?

  • What used to be a rare occurrence has become a common occurrence.
  • Criminal acts have infiltrated everyday locations that were once safe, posing a threat to
    the safety and well-being of everyone.
  • Where violent crime is happening, police departments are understaffed.

Does this resonate with you? Do you think there’s a divide between perception and reality?

Recent data indicates a concerning increase in street confrontations, robberies, carjackings, car thefts, home invasions, rapes, shootings, and fatality rates. Our perceptions of safety in urban, suburban, and rural environments are significantly shaped by media consumption and levels of digital connectivity.

The boundaries between neighborhoods and cities have begun to blur, with acts of violence and street safety becoming a concern for everyone.

Life is fraught with unforeseen dangers, and safeguarding one’s safety is paramount. It is essential to acknowledge personal safety ultimately rests with the individual. While some may rely on law enforcement or firearms for protection, less-lethal defense tools offer a viable means to incapacitate potential threats without causing permanent harm, ensuring protection and peace of mind.

Go from zero to hero.

Urban environments have people as the main threat.

Protect yourself.

Street Smart, Don't be a victim

In a world where safety is not guaranteed, taking proactive measures to protect yourself is paramount. Equip yourself with the tools necessary to defend against potential threats and ensure your own safety.

Join the ranks of empowered individuals and law enforcement who trust HERO Defense Systems for personal protection. With cutting-edge defense tools like HERO 2020 and AIIRO, you can turn the tables in a crisis, become the hero of your own story, and live to see another day.

Rather than depending on external help, it’s essential to take charge of your safety. By arming yourself with less-lethal self-defense products and cultivating the confidence to utilize them effectively, you equip yourself to confront and manage any potential threat with resilience.

Remember, you are capable of going from zero to hero during times of danger.


Avoid becoming a target with Street Smarts: the knowledge to decide when and how to use a less-lethal protection device wherever you may be. Here are several scenarios where you can control the outcome:

A woman walks down the street looking at her phone

Don’t walk around with your phone in your hand. Stay off your phone when walking down the street. Talking or texting makes you vulnerable to thieves in two ways. First, you’re distracted from what’s going on around you, and second, you’ve let criminals know you have something valuable to steal.

A stranger follows a woman

Keep an eye out for people you don’t know walking near you, coming close to you, or following you closely. Make sure to cross the street on the other side. Walk toward people and say something, or make a noise to draw their attention to you. If you notice suspicious behavior, call building security or the driver’s attention if you’re on public transit. Walk only on well-trafficked, well-lighted paths. Avoid taking shortcuts through alleyways or walking between buildings.


Both you and your vehicle are at risk for theft and physical assault. Park your vehicle in a garage, or on well-lit streets. Before you get in or out, make sure there are no people waiting for you inside or outside your vehicle. Use your horn if you need to, or press the panic button on your car key remote to startle criminals and call for help. Place valuables in the trunk before you get to your destination. Criminals watch for people locking up valuables after they park, then break in once they leave. Never leave valuables in a visible place in your vehicle!

A woman pumps gas into her car

Be aware of your environment at the pump and at the door of the gas station. Do not pump distractedly. Avoid talking on your cell phone or to children in the car. Even if you do pay at the pump, lock the door to protect your car, your children, and the contents of your vehicle. If you need to go inside to pay take your kids, valuables, and phone with you. It may seem excessive, but think about the alternative.


When using an ATM, consider the time of day and the ATM’s location. Use an inside ATM if you can. When entering your PIN, make sure to cover the keypad. Never leave the ATM with cash in your hands. Never count your money outside or in public.

A woman stands in a crowd of people

There’s a difference between feeling “secure” and “unsafe.” Be aware of dangers like theft and fear in a crowded environment. Risk increases with the number of people. Thieves target busy places such as events, stadiums, stores, elevators, airports, and public transport or transit stops. Carry your bags, purses, and packages in front of you, not behind. Zipped or cross-body bags are more difficult to grab and get into. Keep your wallet or phone in a harder to reach place. Never advertise what you carry: a laptop bag says a valuable computer is inside. Try a plain messenger bag or backpack. Be cautious in public bathrooms and always identify the closest exit door.

A woman opens her front doors

Home invasions and impersonator schemes where fake delivery men, distressed women, police, or utility workers knock at your front door are a real threat. Listen to your gut and intuition. Protect your home, keep the doors locked. Use a camera doorbell. Never open the door to someone you don’t know or aren’t expecting. The door is your safety barrier.

HERO Less-Lethal Protection Products

HERO 2020 firing a projectile exploding into a cloud of chemical irritant

Launch PAVA projectiles that explode into a cloud, engulfing the target in debilitating chemical irritant. Includes stun light and laser aim assist.

U.S. Patents 11,320,233 and D947,982

AIIRO Firing Sticky Irritant Gel

Fire powerful blasts of gel covering a 21 inch area in sticky and debilitating irritant. Includes a 120dB alarm audible from 750 feet away.

U.S. Patents: 11,519,700 and D995,703